Money being a main motivator in life is a common mindset and a frequently depicted topic in all forms of music. This subject matter is given an experimental twist in becoming the centerpiece of “The Mentality,” a new promotional single from Boston artist/producer Latrell James. After giving his fans some time to delve into the coming of age concept of his well-received debut project, Twelve, James kicks off his next chapter of music with an offering that makes its monetary-focused intentions engagingly clear. Backed by the simplistic yet gleaming self-production (alongside his brother Tedd Boyd), James utilizes a laid back flow to express his infectious “when that money dialing in I should go” message and as the delivery speeds up, James offers wise words on how people’s assumptions and attitudes come into play when the almighty dollar is at stake.
“Sometimes it can take a lifetime of trials and tribulations for a person realize their true aspirations. For me, the maturation of my artistic journey can be experienced in a span of twelve years.” Latrell James
With the release of his new project titled Twelve, Boston native Latrell James has chronicled his story through this personal collection which is self-produced alongside his brother Tedd Boyd. Following up a number of well-received singles such as “99 Altima” and “The Button,” James has worked tirelessly to provide a complete body of work which is powered by honest lyricism and smooth production.
Twelve is a representation of my life and the changes that occurred to me from age 12 to 24. This project is my journey from adolescence to adulthood and the main theme throughout is growth. To me, if something is not growing then it is dead. So ultimately, I hope this piece will inspire people and help them through whatever struggles they are experiencing.
Check out Latrell James’ Twelve album in its entirety below. Even further below you can watch the video to his single “The Button.”