Kendrick Lamar surprised all of us with his unexpected release of his latest album, To Pimp A Butterfly. With the album’s strange roll-out it almost seems that Kendrick Lamar himself was also surprised of the album’s release. The album was originally scheduled to drop on Monday, March 23rd; however, Internet trollers stumbled across the album in unique fashion last Sunday when the clean version of the LP was released via iTunes. This was later followed by an explicit release on Spotify, and then finally an official explicit release on iTunes.
Even with its awkward release, Kendrick Lamar’s To Pimp A Butterfly shattered Spotify’s single-day stream record, breaking the previous record set by Michael Buble‘s Christmas album. The groundbreaking album was streamed 9.6 million times in the 24 hours since its release and is on pace to blow away Kendrick’s previous album’s debut week numbers. This prediction is definitely a bold one, especially with good kid, m. A. A. d city being a critically acclaimed recently certified platinum album. However, don’t be shocked next week when Kendrick takes that number one spot on Billboard’s Hip-Hop charts with ease.
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